Pest Control Company: "SQUISHED ANT" Radio ad by Stone Ward

Advertising Agency: STONE WARD, USA, Little Rock
Creative Director: Jay Cranford/Larry Stone
Scriptwriter: Jay Cranford
Agency Producer: Tommy Walker/Jennifer Fleischauer
Sound Engineer: John Crowley


Script in English
SFX: Elegant, ballet-like flute music.

VO: (Overly-dramatic, storytelling-type voice) What’s that movement under the freckled yellow leaf? Ah, yes. The Monomorium Minimum. More commonly known as the Little Black Ant. Ducking and weaving, ducking and weaving, he carefully winds his way through the forest of towering grass blades in search of food for his colony. He rounds a pebble, and…Ah! There it is. A slice of sweet honeydew. Victorious, he hoists the melon, and…

SFX: Squished bug splat. Music stops.

VO: Hey, they’re ants. Terminix ‘em. Call 1-800-Terminix today.