POKER WEBSITE: KABUL

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Released:	January 2008
Advertiser:	PADDY POWER
Brand name:	POKER WEBSITE
Agency:	MOYNIHAN RUSSELL
Country:	Ireland
Category:	Entertainment & leisure
Tags:	Dublin

Credits:

Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Executive Creative Director: Pearse Mccaughey
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty


Script in English
MVO: Have you ever dreamt of owning a property abroad?
Lazy afternoon walks with sand between your toes, evenings spent sipping glasses of wine watching the sun go down?

I did. And that’s why I bought a holiday apartment in sun-kissed Kabul. And now you can too.
Afghan holiday properties offer you a fully furnished 3 bed Kabul residence for just 11,000 Euro. Relax during the day and then enjoy the adrenaline-pumping night life only Afghanistan can offer.

For more information, click on kabulholidays.ie
Flying time will be just 5 hours when the airport is finally rebuilt in September 2011.
Brief Explanation
When listeners clicked on kabulholidays.ie they saw the following message: 'This is a Paddy Power bluff. Bluffing is essential when playing poker.' They then got clicked through to paddypowerpoker.co.uk