POKER WEBSITE: NEVERLAND

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Released:	February 2008
Advertiser:	PADDY POWER
Brand name:	POKER WEBSITE
Agency:	MOYNIHAN RUSSELL
Country:	Ireland
Category:	Entertainment & leisure
Tags:	Dublin

Credits:

Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Executive Creative Director: Pearse Mccaughey
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty


Script in English
SFX: Music

ANN: Hi there! Never thought you’d find a holiday destination that the whole family would agree on? Then you've never thought of...Neverland.

The famous Neverland ranch in California is now taking bookings for Summer 2008. So why not spend an enchanting fortnight feeding the llamas, make a wish in the wishing tree or help the owner search the ranch grounds to find his original chin.

After dark, have dinner in the pretty nearby town where the lawyers and rarely violent protesters will make you feel very welcome. This summer, why don't you and the family 'schmon' down to Neverland...

For more information, click on neverland.ie
Brief Explanation
When listeners clicked on neverland.ie they saw the following message: 'This is a Paddy Power bluff. Bluffing is essential when playing poker.' They then got clicked through to paddypowerpoker.com.