PREGNANCY COUNSELLING: PARTIAL BIRTH ABORTION

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Released:	September 2007
Advertiser:	PRO-LIFE PHILIPPINES
Brand name:	PREGNANCY COUNSELLING
Agency:	DDB DM9 JAYMESYFU
Country:	THE PHILIPPINES
Category:	Public health & safety

Credits:

Advertising Agency: DDB DM9 JAYMESYFU, THE PHILIPPINES
Executive Creative Director: Eugene Demata/Merlee C. Jayme
Creative Director: Eugene Demata/Merlee C. Jayme
Scriptwriter: Biba Cabuquit
Agency Producer: Devi De Leon
Account Supervisor: Junette J. Laxamana
Advertiser's Supervisor: Marita Wasan


Script in English
FVO: How to get rid of it in 3 easy steps:

1. Its legs are snagged with forceps and the body, save for the head, is dragged out to the birth canal.

2. With blunt-tipped scissors, its skull is pierced, then slashed, to make a bigger hole.

3. An apparatus called the suction catheter is inserted to suck out its brain, causing the skull to crack. Remnants of its broken body are then pulled out from the cervix and it is now purged from the system.

ANN: There’s always an option when it comes to it.
For counselling, call Prolife: 4217 147.
Brief Explanation
In the Philippines, abortion has become a rampant, heartless practice regardless of strict Catholicism.

The script shows how most people refer to Partial Birth Abortion as it is described in detail in a very nonchalant manner, referring to the child as ‘it’. And if you're one of these people, Prolife offers free counselling.