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Examples: PRO-LIFE PHILIPPINES, PREGNANCY COUNSELLING, DDB DM9 JAYMESYFU, THE PHILIPPINES

Ads Archive / Radio

PREGNANCY COUNSELLING: REGRET

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Original version




Download original version (size: 1.4 MB; duration: 01:01)
Released: April 2008
Advertiser: PRO-LIFE PHILIPPINES PRO-LIFE PHILIPPINES
Brand name: PREGNANCY COUNSELLING PREGNANCY COUNSELLING
Agency: DDB DM9 JAYMESYFU DDB DM9 JAYMESYFU
Country: THE PHILIPPINES THE PHILIPPINES
Category: Public health & safety Public health & safety

Credits:

Advertising Agency: DDB DM9 JAYMESYFU, THE PHILIPPINES
Executive Creative Director: Eugene Demata/Merlee C. Jayme
Creative Director: Louie Sotto
Scriptwriter: Louie Sotto
Agency Producer: Steve Vesagas
Account Supervisor: Junette J. Laxamana
Advertiser's Supervisor: Marita Wasan
Sound Engineer: Philip Jarilla/Glenn Mariano


Script in English

FVO: Regret.
Regret naming her Edilbertha Phoemela instead of something simple like...Anne.
Regret feeding her milk from a can when you could have fed her some of your own.
Regret letting her listen to lullabies performed by some stranger instead of you.
Regret not being there when she lost her first tooth.
Regret having to tell her Santa Claus isn’t real.
Regret giving her a hamster when all she really wanted was a puppy.
Regret not letting her sleepover at Pauline’s.
Regret allowing her to go to the prom only if her cousin was her date.

Regret all these things and much, much more...rather than regret not having had her at all.

ANN: For a different perspective on motherhood, call 421 7147.
A message from Prolife.
Brief Explanation

The script dramatises two perspectives on motherhood: the decisions you regret in bringing up your child versus not bringing up a child.