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| Released: | December 2004 |
| Advertiser: | HUDSON REPRO |
| Brand name: | PRINT PRODUCTION |
| Agency: | SAATCHI & SAATCHI |
| Country: | USA |
| Category: |
Business equipment & services |
| Tags: |
New York |
Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Tony Granger
Scriptwriter: Jason Graff/Jeff Greenspan
Agency Producer: Pete Ostella
Sound Engineer: Rick Oakley
Script in English
SFX: Phone ringing
MOVIEFONE VO: Hello and welcome to Moviefone. If you know the name of the movie you’d like to see, press one now.
SFX: Beep
MOVIEFONE VO: Please enter the first three digits of the movie you’d like to see, now.
SFX: Beep, beep beep
MOVIEFONE VO: You have selected (SFX: Sci-fi music) the sci-fi sequel,
Creature from the 0% Cyan, 0% Magenta, 0% Yellow, 100% Black Lagoon II.
SFX: Phone hangs up
VO: Hudson Repro. Not just colour. Exact colour.
Brief Explanation
The target audience for Hudson Repro were communication and marketing professionals of fortune 500 companies. The communication objective was to highlight the company's expert print production capabilities. Our creative strategy positioned Hudson Repro's print production professionals as people who were not just into colour, but people who were driven by the exactness of colour.