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Examples: HEWLETT-PACKARD, PRINTER INKS, GOODBY SILVERSTEIN & PARTNERS, USA

Ads Archive / Radio

PRINTER INKS: DIRECTIONS

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Released: January 2006
Advertiser: HEWLETT-PACKARD HEWLETT-PACKARD
Brand name: PRINTER INKS PRINTER INKS
Agency: GOODBY SILVERSTEIN & PARTNERS GOODBY SILVERSTEIN & PARTNERS
Country: USA USA
Category: Business equipment & services Business equipment & services
Tags: San Francisco San Francisco

Credits:

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: John Matejczyk
Scriptwriter: Ross Ludwig/Shawn Preston
Agency Producer: Susan Crimley
Director: Andy Lerner
Sound Engineer: Taylor Latour


Script in English

SFX:CAR INTERIOR/DRIVING

FVO:Ok, uh, turn left on Washington and then another left on the corner of Swoooooob and Hubidaaabidaaabidabu.

MVO:What?

FVO:Take Washington to the corner of Swooooooob and Hubidaaabidaaabidabu.

MVO:Are you sure that’s what the directions say?

FVO:Yeah, Sweetheart, I grabbed them right off the printer.

MVO:Let me see that. You see here that’s not Shwooooooob and Haaabidibaaabida. It’s Shwooooooob and Nyaaa Nyaaa Gio Hayyyggggg.

ANN:What you print matters. Avoid smears, streaks and blotches. Insist on only Original HP Ink cartridges. Vibrant, precise, reliable. Trust everything you print to Original HP Inks.

MVO:Yeah, we should be there in no time. Its right past Flaaaa Flaaaa Flaaaa and Fliiii Fliiii Fluuuuuuu.

ANN:Original HP Inks. Print, don’t reprint. Brilliantly simple. HP