PULSE PURE FILTERED BEER: GIRLFRIEND

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Released:	September 2007
Advertiser:	AMSTEL
Brand name:	PULSE PURE FILTERED BEER
Agency:	180 AMSTERDAM
Country:	THE NETHERLANDS
Category:	Alcoholic drinks

Credits:

Advertising Agency: 180 AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Scriptwriter: Peter Albores
Agency Producer: Chayenne de Witte/Agency Assistant Producer: Nathalie Tappin
Account Supervisor: Lauren Andrews
Advertiser's Supervisor: Bart Boezeman
Sound Engineer: Roy Kamen


Script in English
SFX: Doorbell; door opening

MVO1: Hi Sweetheart.

FVO1: Mom, Dad, this is Brian.

FVO2: Hi Brian!

MVO1: Come in Brian.

FVO2: Cindy, help me in the kitchen

FVO1: Sure, Mom.

MVO1: What do you do for a living Brian?

MVO2: I’m a doctor. Can I marry your daughter?

MVO1: Yes. Are you sleeping with her?

MVO2: Yes.

MVO1: You wanna watch football?

MVO2: Yes.

ANN: Filter meeting your girlfriend’s dad and you get the answers you need. Filter a beer and you get the taste you want.
New Amstel Pulse. Pure filtered for more of what you want and less of what you don’t.
Taste Life. Pure Filtered.
Please drink responsibly.
Brief Explanation
Brief: Amstel was launching a brand new product: Amstel Pulse, which applies a new filtration process to make the beer taste better.

Solution: These spots highlight this process by contending life is like beer – it’s better when it’s filtered.