Advertising Agency: 180 AMSTERDAM, THE NETHERLANDS Executive Creative Director: Richard Bullock Creative Director: Adam Chasnow Scriptwriter: Peter Albores Agency Producer: Chayenne de Witte/Agency Assistant Producer: Nathalie Tappin Account Supervisor: Lauren Andrews Advertiser's Supervisor: Bart Boezeman Sound Engineer: Roy Kamen
Script in English MVO1: Okay, lets start this meeting.
MVO2: Good Morning, Gary
MVO1: Hi, Steve.
MVO6: Morning Gary.
MVO1: Morning Ted. Louis. Ned.
MVO4: Gary this is Sheri. Sheri, Gary.
FVO: Hi Gary,
MVO1: Everyone take a seat. There’s a problem with the prototype.
MVO5: We’ll fix it.
MVO6: We’ll fire Ted.
MVO7: We should talk about it some more.
MVO1: No! Let’s build a new one.
All: Alright ! Super idea! Brilliant...good plan...Excellent...! Good meeting...Lunch anyone?
ANN: Filter a meeting and you get things accomplished. Filter a beer and you get great taste. New Amstel Pulse pure filtered for more of what you want and less of what you don’t. Taste Life. Pure Filtered. Please drink responsibly. Brief Explanation Brief: Amstel was launching a brand new product: Amstel Pulse, which applies a new filtration process to make the beer taste better.
Solution: These spots highlight this process by contending life is like beer – it’s better when it’s filtered.
The Radio ad titled MEETING was done by 180 Amsterdam advertising agency for product: Pulse Pure Filtered Beer (brand: Amstel) in Netherlands. It was released in the Sep 2007.