Pulse Pure Filtered Beer: "MEETING" Radio ad by 180 Amsterdam

Advertising Agency: 180 AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Scriptwriter: Peter Albores
Agency Producer: Chayenne de Witte/Agency Assistant Producer: Nathalie Tappin
Account Supervisor: Lauren Andrews
Advertiser's Supervisor: Bart Boezeman
Sound Engineer: Roy Kamen


Script in English
MVO1: Okay, lets start this meeting.

MVO2: Good Morning, Gary

MVO1: Hi, Steve.

MVO3: Gary.

MVO1: Dan.

MVO4: Gary,

MVO5: Gary.

MVO6: Morning Gary.

MVO1: Morning Ted. Louis. Ned.

MVO4: Gary this is Sheri. Sheri, Gary.

FVO: Hi Gary,

MVO1: Everyone take a seat. There’s a problem with the prototype.

MVO5: We’ll fix it.

MVO6: We’ll fire Ted.

MVO7: We should talk about it some more.

MVO1: No! Let’s build a new one.

All: Alright ! Super idea! Brilliant...good plan...Excellent...! Good meeting...Lunch anyone?

ANN: Filter a meeting and you get things accomplished. Filter a beer and you get great taste.
New Amstel Pulse pure filtered for more of what you want and less of what you don’t.
Taste Life. Pure Filtered.
Please drink responsibly.
Brief Explanation
Brief: Amstel was launching a brand new product: Amstel Pulse, which applies a new filtration process to make the beer taste better.

Solution: These spots highlight this process by contending life is like beer – it’s better when it’s filtered.