Ads Archive / Radio
RADIO ADVERTISING PROMOTION: ABRACADABRA
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Original versionEnglish version
| Download original version (size: 2.7 MB; duration: 01:10) Download English version (size: 1.2 MB; duration: 00:32) | |
| Released: | February 2008 |
| Advertiser: | ORF-ENTERPRISE & RADIO MARKETING SERVICE AUSTRIA  |
| Brand name: | RADIO ADVERTISING PROMOTION |
| Agency: | ARGE BUEHRINGER BOKER |
| Country: | Austria |
| Category: |
Business equipment & services
|
| Tags: |
Vienna
|
Credits:
Advertising Agency: ARGE BUEHRINGER BOKER, AUSTRIA, Vienna
Executive Creative Director: Hannes Böker/Werner Bühringer
Scriptwriter: Werner Bühringer
Account Supervisor: Hannes Böker
Sound Engineer: Robert Heiss
Script in English
SFX: Drum roll
ANN: Abracadabra
SFX: Drum roll
(Commercial)
SFX: Drum roll
ANN: Abracadabra
SFX: Drum roll
(Commercial)
SFX: Drum roll
ANN: Abracadabra
SFX: Drum roll
(Commercial)
SFX: Drum roll
ANN: Anagram is a beautiful word with three As in it. But can you think of a word with, say, five As?
Wow, tell me how you do it.
It’s phenomenal, what radio advertising can do, isn’t it?
Script in Orginal Language
SFX: Trommelrolle
ANN: Abracadabra
SFX: Trommelrolle
(Nach einem Fremdspot)
SFX: Trommelrolle
ANN: Abracadabra
SFX: Trommelrolle
(Nach einem Fremdspot)
SFX: Trommelrolle
ANN: Ananas ist ein schönes wort mit 3 As. Aber fällt Ihnen auch ein wort mit, sagen wir, 5 As ein?
Wow, wie machen Sie das bloß?
Phänomenal, was Radiowerbung alles kann, gell?
Brief Explanation
To promote the unique effect of radio advertising, the most important radio stations of Austria agreed to air a common campaign. Of course in the most perfect surrounding: in radio advertising slots. All together 30 different spots were aired. We placed extremely short and concise spots between the regular advertising spots, for example, simply the word "Mykonos" and repeated this message twice in the same advertising block. A few spots later the listener was requested to think of a Greek island. And – as it might now just have happened to you – the listeners spontaneously thought of Mykonos. It’s amazing, what radio advertising can do, isn’t it?