RADIO ADVERTISING PROMOTION: RADIO ADVERTISING

	Download original version (size: 2.3 MB; duration: 01:01) Download English version (size: 1.3 MB; duration: 00:34)
Released:	February 2008
Advertiser:	ORF-ENTERPRISE & RADIO MARKETING SERVICE AUSTRIA
Brand name:	RADIO ADVERTISING PROMOTION
Agency:	ARGE BUEHRINGER BOKER
Country:	Austria
Category:	Business equipment & services
Tags:	Vienna

Credits:

Advertising Agency: ARGE BUEHRINGER BOKER, AUSTRIA, Vienna
Executive Creative Director: Hannes Böker/Werner Bühringer
Scriptwriter: Werner Bühringer
Account Supervisor: Hannes Böker
Sound Engineer: Robert Heiss


Script in English
SFX: Radio tuning
ANN: Radio advertising
SFX: Radio tuning

(Commercial)
SFX: Radio tuning
ANN: Radio advertising
SFX: Radio tuning

(Commercial)
SFX: Radio tuning
ANN: Radio advertising
SFX: Radio tuning

(Commercial)
SFX: Radio tuning
ANN: Whenever you hear my voice on the radio you’ll only be thinking of one thing. Namely of... Szegediner Goulash soup, right? No?
Well, alright, radio advertising can indeed do a lot, but it is not everything, is it?
Script in Orginal Language
SFX: Radioabstimmen
ANN: Radiowerbung
SFX: Radioabstimmen

(Nach einem Fremdspot)
SFX: Radioabstimmen
ANN: Radiowerbung
SFX: Radioabstimmen

(Nach einem Fremdspot)
SFX: Radioabstimmen
ANN: Radiowerbung
SFX: Radioabstimmen

(Nach einem Fremdspot)
SFX: Radioabstimmen
ANN: Immer, wenn Sie meine Stimme im Radio hören, dann denken Sie im Grunde nur an eines. Nämlich an...Szegediner Gulasch, richtig? Nein?
Naja, Radiowerbung kann echt viel, aber halt auch nicht alles, gell?
Brief Explanation
To promote the unique effect of radio advertising, the most important radio stations of Austria agreed to air a common campaign. Of course in the most perfect surrounding: in radio advertising slots. All together 30 different spots were aired. We placed extremely short and concise spots between the regular advertising spots, for example, simply the word 'Mykonos' and repeated this message twice in the same advertising block. A few spots later the listener was requested to think of a Greek island. And – as it might now just have happened to you – the listeners spontaneously thought of Mykonos. It’s amazing, what radio advertising can do, isn’t it?