RADIO BROADCASTERS ASSOCIATION: SMALL MARKET

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Released:	February 2008
Advertiser:	COMMERCIAL RADIO AUSTRALIA
Brand name:	RADIO BROADCASTERS ASSOCIATION
Agency:	Eardrum
Country:	AUSTRALIA
Category:	Corporate Image
Tags:	Sydney

Credits:

Advertising Agency: EARDRUM, AUSTRALIA, Sydney
Executive Creative Director: Ralph van Dijk
Scriptwriter: Ralph van Dijk
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
MVO1: Charles Becker, your company supplies equestrian clothing and equipment.

MVO2: Yeah, I used to be a jockey myself, and now I run an online store - it’s quite a small market.

MVO1: Ah very funny...that's good.

MVO2: What?

MVO1: Ahem…nothing. Now research says that 80% of listeners have visited a website after hearing about it on the radio. Were you happy with the results of your radio campaign?

MVO2: Definitely.

MVO1: Right.

MVO2: I started off with a short burst -

MVO1: (Stifling laughter)

MVO2: And that was a bit of a stretch for me.

MVO1: (Laughing)

MVO2: But when our traffic hit new heights, we went for a longer campaign to extended our reach...and now we’re dwarfing last years figures.

MVO1: So you’d recommend radio advertising?

MVO2: Yeah yeah - I’m a huge fan.

MVO1: Radio and online, they just click. To find out more, go to commercialradio.com.au.
I'm so sorry. Do you have a drink?

MVO2: Oh..I've got a stubbie.

MVO1: (Laughing)
Brief Explanation
This is part of an on-going image building campaign on behalf of Commercial Radio Australia, which promotes advertising on radio. In this ad we speak to a former jockey, who has used radio successfully to promote his on-line store.
A 'stubbie' is Australian slang for a small bottle of beer.