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| Released: | December 2005 |
| Advertiser: | NATIONAL ASSOCIATION OF BROADCASTERS |
| Brand name: | RADIO |
| Agency: | DEVITO/VERDI |
| Country: | USA |
| Category: |
Publications & media |
| Tags: |
New York |
Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Rich Singer/Jamie Kleiman
Agency Producer: Barbara Michelson
Director: Joe Barone
Script in English
REPORTER: Hollywood is abuzz with gossip. Guess which $20 million leading man has finally decided to come out of the closet. Once one of Tinsel Town’s most eligible bachelors, he’s about to reveal the personal life he’s been hiding from fans for years. Think you know who I’m talking about? Uh, uh. It’s veteran stage and screen actor B . . .
OPERATOR: Please deposit 25 cents for the next three minutes.
ANNCR: Radio. You shouldn’t have to pay for it. This message brought to you by America’s 13,000 local radio stations, who believe some things were just meant to be free.
Brief Explanation
To demonstrate the advantages of free over-the-air radio, a typical radio scenario is cut off by a pay-telephone operator requesting twenty-five cents for an additional three minutes.