Radio Station: "WE WILL ROCK YOU" Radio ad by JWT

Advertising Agency: JWT, BRAZIL, Curitiba
Creative Director: Mario D´Andrea/Fabio Miraglia
Scriptwriter: Alexandre Popoviski/Mario D´Andrea/Rodrigo Duarte
Agency Producer: Larissa Storch
Account Supervisor: Jacqueline Vieira/Pedro Franco
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes/Rubens Nascimento Jr.
Director: Thomas Roth


Script in English
VO: Buddy you are a boy make a big noise playing in the street gonna be a big man some day
You got mud on your face. You big disgrace kicking your can all over the place. We will We will rock you (Everybody!) We will We will rock you...

SFX: Music

ANN: The world wouldn't be the same without rock´n roll.

SFX: Music

ANN: 91 FM. Pure Rock.


Script in Orginal Language
MÚSICA: Buddy you are a boy make a big noise/ Playing in the street gonna be a big man some day/ You got mud on your face/ You big disgrace/ Kicking your can all over the place/ We will/ We will rock you/ (Everybody!)/ We will/ We will rock you...

Corta. Entra uma trilha rock'n'roll interrompendo a "versão".

ASSINATURA: O mundo não seria o mesmo sem o rock'n'roll. 91 FM. Puro rock.


Brief Explanation
The new version of the music is interpreted in a musical style that rockers don´t like. In this spot,
“We will rock you”, is sung as a “vira-vira” portuguese (typical folk music from Portugal).