RADIO TRAFFIC ALERTS: RAP SCRATCH

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	April 2008
Advertiser:	SULAMÉRICA SEGUROS
Brand name:	RADIO TRAFFIC ALERTS
Agency:	MPM Propaganda
Country:	Brazil
Category:	Publications & media

Credits:

Advertising Agency: MPM PROPAGANDA, BRAZIL
Executive Creative Director: Aaron Sutton
Creative Director: Aaron Sutton/ Jorge Iervolino
Scriptwriter: José Arnaldo Suaid/ Sidney Braz
Agency Producer: Osvaldo Zanetti/ Rita Teófilo
Account Supervisor: Regina Nogueira


Script in English
MVO: Se liga aí, certo?
Se liga aí, certo?
Se liga aí, certo?
Se liga aí, certo?
Se liga aí, certo?

ANN: It’s irritating when you’re stuck in one place. So, tune in to Rádio SulAmérica 92.1 FM and don’t get stuck in São Paulo traffic.
Rádio SulAmérica Trânsito: helping you deal with São Paulo traffic.
Brief Explanation
A man repeatedly sings the same part of a song, as if he were a scratched record, to show how irritating it is to be stuck in one place.