RAID INSECT KILLER: AWARD

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Released:	March 2007
Advertiser:	S.C. JOHNSON
Brand name:	RAID INSECT KILLER
Agency:	FCB JOHANNESBURG
Country:	South Africa
Category:	Household

Credits:

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Brett Morris
Creative Director: Brett Morris
Scriptwriter: Molefi Thulo/Kush Chetty
Agency Producer: Karin Keylock
Account Supervisor: Jackie van Zyl
Advertiser's Supervisor: Nicholas Najjar
Sound Engineer: Paul Geddes


Script in English
MVO:The MC says, “… and the Album of the Year Award goes to …” My heart is pounding. I’ve
won! The crowd erupts in thunderous applause. Next thing I’m walking towards the stage. My
parents’ dog bursts through the curtains dressed in a tutu … “Go Marv! Go Marv!” it shouts. That
dog’s right! I’ve earned this award!

SFX:music

MVO:I look up and see a penguin jazz band bopping away to a funky melody. Those cute
buggers are playing my song. Finally I’ve got the mic in my hand. And I say…

SFX:Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz …

ANN:Nothing should get in the way of dreamtime. Enjoy a night of restful sleep with Raid
Liquid Electric Mosquito Killer. Raid – Kills Bugs Dead!