RAINFOREST CONSERVATION: CHAINSAW

	Download original version (size: 1.8 MB; duration: 01:00) Download English version (size: 1.8 MB; duration: 01:00)
Released:	February 2008
Advertiser:	SOS MATA ATLANTICA
Brand name:	RAINFOREST CONSERVATION
Agency:	F/NAZCA SAATCHI&SAATCHI
Country:	Brazil
Category:	Public health & safety

Credits:

Advertising Agency: F/NAZCA SAATCHI & SAATCHI, BRAZIL
Creative Director: Fabio Fernandes/Eduardo Lima
Scriptwriter: Andre Faria/Keka Morelle
Agency Producer: Gisele Campos
Account Supervisor: Daniela Keller/Barbara Ferreira
Advertiser's Supervisor: Ana Lígia Scachetti/Márcia Hirota
Sound Engineer: Silvio Piesco


Script in English
SFX: We hear the sound of a chainsaw for a whole minute.

ANN: Unfortunately things are like this in Brazil: no matter where you go, someone’s destroying the Rainforest.

SOS Mata Atlântica. Join us and help preserve our forests.
Script in Orginal Language
SFX: Escutamos o som de uma serra elétrica por um minuto.

ANN: Infelizmente o Brasil anda assim: aonde quer que você vá, tem alguém acabando com a Mata Atlântica. Ele mesmo assina.

SOS Mata Atlântica. Filie-se e ajude preservar nossas matas. www.sos.org.br.
Brief Explanation
This radio spot ran at the same time, on the same day, on every radio stations throughout Brazil. The idea was, even if listeners switched to a different station, they would continue listening to the spot until the end.