RAINHA SYSTEM RUNNING SHOES: TICK TOCK

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Released:	February 2008
Advertiser:	ALPARGATAS
Brand name:	RAINHA SYSTEM RUNNING SHOES
Agency:	Talent
Country:	Brazil
Category:	Clothing, Footwear, Accessories

Credits:

Advertising Agency: TALENT, BRAZIL
Executive Creative Director: João Livi
Creative Director: João Livi
Scriptwriter: Alexandre Catarino / Felipe Lemes
Agency Producer: Herminia Weinstock /Tato Freire
Account Supervisor: Rogério Dezembro
Advertiser's Supervisor: Rui Porto


Script in English
SFX: Footsteps running, and the ticking of a clock in time with each other. Gradually the clock slows down, becoming slower than the footsteps.

ANN: Delay your biological clock. Rainha System Running Shoes.

Script in Orginal Language
SFX: Ouvimos o barulho de passadas de alguém correndo e, ao mesmo tempo, o barulho do tic tac de um relógio. Mas aos poucos o tic tac do relógio vai ficando cada vez mais espaçado, até ficar muito mais lento que as passadas.
ANN: Atrase seu relogio biologico. Rainha system.

Brief Explanation
Brief explanation: Rainha is a very famous brand of tennis shoes in Brazil, and the Rainha System line has an interactive cushioning system, that can be used by both professional and amateur athletes. The goal here was to show that, even though people are not all athletes, they have great encouragement to run.