RAPE LAW PROTEST: THEFT

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Released:	October 2006
Brand name:	RAPE LAW PROTEST
Agency:	MUDRA COMMUNICATIONS
Country:	INDIA
Category:	Public health & safety
Tags:	New Delhi

Credits:

Advertising Agency: MUDRA COMMUNICATIONS, INDIA, New Delhi
Creative Director: Ullas Chopra
Scriptwriter: Radhika Kapur/Aman Nischal/O.R Radhakrishnan
Director: Mukesh Jagori
Sound Engineer: Sumit Sharma


Script in English
MVO1:Order. Order.

MVO2:Your Honour, we live in a country where people are sleeping on the streets. And the victim of this theft, standing right before me, has a 2-bedroom-hall-kitchen! I mean. Inside is a TV, a microwave, a dishwasher, a peeler, a bucket and even a mug! He was just standing outside his house and saying, ‘Rob me! Rob me!’ He wanted to be robbed, my Lord. And as Lenin da would say, such loose, miserable behaviour must be punished. That’s all.

MVO1:After listening to the arguments, I am quite convinced that the man standing here is guilty. Not only of displaying his worldly riches but also of weakening the morals of the deprived masses.

SFX:Applause

ANN1:We don’t treat other crimes this way. Why rape?

ANN2:Issued in public interest by Big 92.7 FM.

Brief Explanation
This campaign was created after a high-profile rape case in the city of Delhi, India, sparked off a series of debates where the victim was blamed for bringing the crime upon herself. This pattern repeats itself with every rape case. In fact, 90% of accused rapists get an acquittal when the case reaches the court. We launched a nation-wide protest, vehemently opposing this attitude of transferring blame for the crime of rape on the victim herself. The spot features a lawyer from Bengal, India – a communist state that holds the value of equal distribution of wealth close to its heart.