Rav4: "MEN" Radio ad by Lg&f

Advertising Agency: LG&F, BELGIUM, Brussels
Creative Director: Christophe Ghewy/Paul Wauters
Scriptwriter: Denis Dubrulle/Thomas Dantinne
Agency Producer: Lies Bronselaer
Account Supervisor: Tom Moons/Peter Van Buggenhout/Mien Smet
Advertiser's Supervisor: Andre Juprelle

Script in English
FVO: The new Toyota RAV4 has the integrated Active Drive System
SFX: beep
FVO: which automatically keeps you on track. This is how that would work in everyday life.
MVO: When there's a game on TV there's only one thing on a man's mind and that's lying on the
couch.
SFX: beep
MVO: buying his wife some flowers. He invites some friends to hang out
SFX: beep
MVO: do the dishes together. Then they just drink loads and loads of
SFX: beep
MVO: carrot juice.
FVO: Come and test for yourself the joys of driving the new RAV4, which comes, as always, with
a five year guarantee.
Script in Orginal Language
FVO: Sur le nouveau Toyota RAV4, l’Integrated Active Drive System (son
SFX: beep
FVO: corrige automatiquement le moindre écart de conduite. Dans la vie, cela donnerait ceci
MVO: Les soirs de matchs, l’homme n’a qu’une idée en tête: …
SFX: beep
MVO: acheter des fleurs pour sa femme. Il invite des copains chez lui et…
SFX: beep
MVO: Evident ensemble le lave-vaisselle. Après ça, ils boivent des litres de…
SFX: beep
MVO: jus de carottes.
FVO: Venez essayer du 20 au 25 mars le nouveau RAV4 et son plaisir de conduite. Et
bénéficiez comme toujours de 5 ans de garantie.
ANN: Today. Tomorrow. Toyota.