RECHARGABLE BATTERIES: OSAMA

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Released:	November 2006
Advertiser:	EVEREADY
Brand name:	RECHARGABLE BATTERIES
Agency:	REDIFFUSION DY&R
Country:	INDIA
Category:	Household
Tags:	Mumbai

Credits:

Advertising Agency: REDIFFUSION DY&R, INDIA, Mumbai
Executive Creative Director: KS Chax
Creative Director: Ashish Khazanchi
Scriptwriter: Ashish Khazanchi
Agency Producer: Kashif Memon
Account Supervisor: Manoj Gorde
Director: Ashish Khazanchi
Sound Engineer: Ashley


Script in English
SFX:Radio static

MVO1:In a report received late last night US forces are said to have carpet-bombed the terror
camps in Afghanistan. Osama is believed to be dead. I repeat, Osama is believed to be dead.

SFX:Radio static

FVO1:Intelligence reports from the dirt fields of Afghanistan have confirmed that Osama is
alive and is hiding in the caves of Tikrit mountains.

SFX:Radio static

FVO2:Heavy bombings in the Tikrit mountains have nearly razed the hills to a rubble. Osama is
believed to have perished in the attack

SFX:Radio static

MVO2: A video footage received today at Al Jazeera’s office shows a grainy footage of Osama
threatening United States with an even more powerful terror strike. Osama is alive and still a
threat to the country.

SFX:Radio static

FVO3:Osama is believed to have died of Kidney failure. Osama is dead.

SFX:Radio static

MVO3:Osama is alive and is probably hiding in Pakistan.

SFX:Radio static

FVO4:Reports confirm that Osama is finally dead.

SFX:Radio static

MVO4: Osama is very much alive and has threatened the United States once again.

SFX:Radio static

ANN:This message was brought to you by Eveready Rechargeable Batteries.... The end of it is
not the end of it.