The Japanese Trade Union Conference: JAPANESE NATIONAL COMPLAINING CHAMPIONSHIP
COLADA! COCKTAIL: THE CHIRIMOYA COLADA!
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Original version| Download original version (size: 1.7 MB; duration: 00:45) Download English version (size: 1.7 MB; duration: 00:45) | |
| Released: | February 2008 |
| Advertiser: | SOM LIVRE RECORDS |
| Brand name: | RECORD COMPANY |
| Agency: | Giovanni+Draftfcb |
| Country: | Brazil |
| Category: |
Publications & media |
| Tags: |
Rio de Janeiro |
Advertising Agency: GIOVANNI+DRAFTFCB, BRAZIL, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Director: Cristina Amorim/Adilson Xavier
Scriptwriter: Adilson Xavier
Agency Producer: Myriam Gallagher/Luiza Maggessi/Carolina Troisgros
Account Supervisor: Ana Deccache/Gustavo Oliveira
Advertiser's Supervisor: Bruno Cortes
Director: Felipe Radicetti
Script in English
SFX: Various sounds develop into a rhythmic musical collage
ANN: Life is made of music. Som Livre Records.
Script in Orginal Language
SFX: Sucessão de sons cotidianos acaba revelando características de musicalidade.
ANN: Som Livre. A vida é feita de música.
Brief Explanation
Som Livre is a CD producer in Brazil. Despite pirate CDs, they're managing to increase their sales significantly after some years of crisis in the music market.
This spot is at the same time a sign of strength and a celebration of a big change in the business horizons.