RECORD COMPANY: LIFE SOUNDS

	Download original version (size: 1.7 MB; duration: 00:45) Download English version (size: 1.7 MB; duration: 00:45)
Released:	February 2008
Advertiser:	SOM LIVRE RECORDS
Brand name:	RECORD COMPANY
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Publications & media
Tags:	Rio de Janeiro

Credits:

Advertising Agency: GIOVANNI+DRAFTFCB, BRAZIL, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Director: Cristina Amorim/Adilson Xavier
Scriptwriter: Adilson Xavier
Agency Producer: Myriam Gallagher/Luiza Maggessi/Carolina Troisgros
Account Supervisor: Ana Deccache/Gustavo Oliveira
Advertiser's Supervisor: Bruno Cortes
Director: Felipe Radicetti


Script in English
SFX: Various sounds develop into a rhythmic musical collage

ANN: Life is made of music. Som Livre Records.
Script in Orginal Language
SFX: Sucessão de sons cotidianos acaba revelando características de musicalidade.

ANN: Som Livre. A vida é feita de música.
Brief Explanation
Som Livre is a CD producer in Brazil. Despite pirate CDs, they're managing to increase their sales significantly after some years of crisis in the music market.

This spot is at the same time a sign of strength and a celebration of a big change in the business horizons.