RECYCLING INITIATIVE: FROM BICYCLE TO ROLLING WALKER

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Released:	January 2008
Advertiser:	NORWEGIAN RECYCLE CORPORATION
Brand name:	RECYCLING INITIATIVE
Agency:	BATES UNITED
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: BATES UNITED, NORWAY, Oslo
Creative Director: Thorbjørn Naug
Scriptwriter: Per Kristian Voss Halvorsen/Vidar Singh
Account Supervisor: Christina Hänninen
Advertiser's Supervisor: Geir Modum
Director: Eskil Paus
Sound Engineer: Petter Haavik


Script in English
Various: Hi, hi!
Recycling is good and almost anything can be recycled.

A glass of children’s food from Nestlé could turn into Glava Isolation in your dream home at finn.no. And Pokemón cards from Nintendo could turn into Bridge cards from Norli. And a quality bicycle from DBS could turn into a Rolling Walker at Stena Line.

To not recycle is stupid. Read more at loop.no.
Best wishes, The Recycle Cooperation Loop.

SFX: Combination of jingles


Script in Orginal Language
Various: Hei, hei.
Resirkulering er fint og nesten alt kan gjenvinnes.
Et glass barnemat fra Nestlé kan det bli til Glava Isolasjon i drømmeboligen på finn.no. Og Pokemónkort fra Nintendo kan bli til bridgekort fra Norli. Og en kvalitetssykkel fra DBS kan bli en rullator på Stena Line.

Det er dumt å ikke resirkulere. Les mer på loop.no
Hilsen Retursamarbeidet Loop.

SFX: Resirkulert jingle-potporri

Brief Explanation
Idea: Recycled radio. Using only authentic radio ads we made this campaign for a Norwegian Recycling cooperation called Loop. The script tells us how one product can turn into another product (an opposite), and the way we tell this is by sampling the very products own radio commercials. This are well known Norwegian and international brands.

The Loop radio spots also ends with a potpourri of jingles from other well-known radio campaigns. Because this is made out of real radio ads its impossible to make English versions. Hence this rather long explanation.

Finn.no: is Norway’s biggest online real estate market
Norli: Chain of book and paper stores
DBS: Norway`s leading bicycle company
Stena Line: is a ferry between Norway and Denmark. Well known for its many old passengers.