RECYCLING INITIATIVE: FROM COCA-COLA TO FLEECE DRESSING GOWNS

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Released:	January 2008
Advertiser:	NORWEGIAN RECYCLE CORPORATION
Brand name:	RECYCLING INITIATIVE
Agency:	BATES UNITED
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: BATES UNITED, NORWAY, Oslo
Creative Director: Thorbjørn Naug
Scriptwriter: Per Kristian Voss Halvorsen/Vidar Singh
Account Supervisor: Christina Hänninen
Advertiser's Supervisor: Geir Modum
Director: Eskil Paus
Sound Engineer: Petter Haavik


Script in English
Various: Hi, hi. Recycling is good and almost anything can be recycled.

Bills from the official tax office could for instance turn into a winning lot from Norwegian betting. An ice-cold bottle of Coca Cola could turn into a nice and warm fleece dressing gown by Kappahl. And the people’s choice grandiosa Saturday pizza could turn into the royal King Haakon gourmet chocolate from Freia.

To not recycle is stupid. Read more at loop.no.
Best wishes, The Recycling Corporation.

SFX: Combination of jingles

Script in Orginal Language
Various: Hei, hei. Resirkulering er fint og nesten alt kan gjenvinnes.
Regninger, regninger fra Skatteetaten kan for eksempel bli til et vinnerlodd fra Norsk Tipping. En iskald flaske Coca Cola kan bli en deilig lun fleece morgenkåpe fra Kappahl og folkelige Grandiosa lørdagspizza kan bli adelige Kong Haakon konfekt fra Freia.

Det er dumt å ikke resirkulere. Les mer på loop.no
Hilsen Retursamarbeidet.

SFX: Resirkulert jingle-potporri


Brief Explanation
Idea: Recycled radio. Using only authentic radio ads we made this campaign for a Norwegian Recycling cooperation called Loop. The script tells us how one product can turn into another product (an opposite), and the way we tell this is by sampling the very products own radio commercials. This are well known Norwegian and international brands.

The Loop radio spots also ends with a potpourri of jingles from other well-known radio campaigns. Because this is made out of real radio ads its impossible to make English versions. Hence this rather long explanation.