RECYCLING INITIATIVE: FROM NORLANDS FUTURE TO SOUTHLAND CHIPS

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Released:	January 2008
Advertiser:	NORWEGIAN RECYCLE CORPORATION
Brand name:	RECYCLING INITIATIVE
Agency:	BATES UNITED
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: BATES UNITED, NORWAY, Oslo
Creative Director: Thorbjørn Naug
Scriptwriter: Per Kristian Voss Halvorsen/Vidar Singh
Account Supervisor: Christina Hänninen
Advertiser's Supervisor: Geir Modum
Director: Eskil Paus
Sound Engineer: Petter Haavik


Script in English
Various: Hi, hi!
Recycling is good and almost anything can be recycled.
North Norway’s biggest newspaper Norlands Future, could turn into a bag of chips from Norway’s smallest chips outfit Southlands Chips. And the new issue of Kapital could turn into Oslo, and a bunch of milk cartons from Tine could actually turn into one hundred thousand in banknotes from the Recycling Lottery.

To not recycle is stupid. Read more at loop.no.
Best wishes, The Recycle Cooperation Loop.

SFX: Combination of jingles


Script in Orginal Language
Various: Hei, hei.
Resirkulering er fint og nesten alt kan gjenvinnes.
Nordlands største avis Norlands Framtid, kan bli en potegullpose fra norges minste chipsfabrikk Sørlandschips. Og det nye nummeret av Kapital kan bli til Oslo, og en artongkubbe fra Tine kan faktisk bli hundre tusen lapper fra Returkartonglotteriet.

Det er dumt å ikke resirkulere. Les mer på loop.no
Hilsen Retursamarbeidet Loop.

SFX: Resirkulert jingle-potporri


Brief Explanation
Idea: Recycled radio. Using only authentic radio ads we made this campaign for a Norwegian Recycling cooperation called Loop. The script tells us how one product can turn into another product (an opposite), and the way we tell this is by sampling the very products' own radio commercials. These are well known Norwegian and international brands.

The Loop radio spots also ends with a potpourri of jingles from other well-known radio campaigns. Because this is made out of real radio ads it's impossible to make English versions, hence this rather long explanation.

*Kapital is the leading Norwegian economical magazine.
** Oslo is a non profit street paper sold by poor and homeless people in Oslo, much like The Big Issue in the UK.