RENAULT CLIO CUP: SEXUAL INTERCOURSE

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Released:	November 2007
Advertiser:	RENAULT
Brand name:	RENAULT CLIO CUP
Agency:	PUBLICIS COMUNICACION ESPANA
Country:	Spain
Category:	Corporate Image
Tags:	Madrid

Credits:

Advertising Agency: PUBLICIS COMUNICACION ESPANA, SPAIN, Madrid
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazia
Scriptwriter: Oscar Martínez/Sito Morillo
Agency Producer: Laura Guerrero
Account Supervisor: Daniele Cicini


Script in English
ANN: A Clio Cup fan experience.

MVO: The Clio Cup is like the sexual intercourse. You know what’s going to happen. A Clio will win, because there are only Clios, but bloody hell, we love the process.

ANN: On December 8th and 9th, the Clio Cup reaches Jerez.
Pick your free tickets in your dealership and get a special discount on your Renault Sport purchase.
Script in Orginal Language
ANN: Experiencia de un aficionado que ha vivido una Clio Cup.

MVO: La Clio Cup es como… practicar el acto sexual. Sabes lo que va a pasar. Ganará un Clio porque todos son Clios, pero ostia…como nos gusta el proceso.

ANN: El 8 y 9 de diciembre, la Clio Cup llega a Jerez.
Recoge tus entradas gratis en tu concesionario Renault y consigue con ellas un descuento especial en la compra de un Renault Sport.
Brief Explanation
Clio Cup is nearly 40 years old and nowadays only Clios compete. The creative concept is based on the idea that we already know the end of the story because all cars are Clio, but as the situations described on the commercials, the important point is the process, which we love.