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Examples: RENAULT, RENAULT CLIO CUP, PUBLICIS COMUNICACION ESPANA, Spain

Ads Archive / Radio

RENAULT CLIO CUP: YOU HAVE TO BE THERE

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Original version




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Released: November 2007
Advertiser: RENAULT RENAULT
Brand name: RENAULT CLIO CUP RENAULT CLIO CUP
Agency: PUBLICIS COMUNICACION ESPANA PUBLICIS COMUNICACION ESPANA
Country: Spain Spain
Category: Corporate Image Corporate Image
Tags: Madrid Madrid

Credits:

Advertising Agency: PUBLICIS COMUNICACION ESPANA, SPAIN, Madrid
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazia
Scriptwriter: Oscar Martínez/Sito Morillo
Agency Producer: Laura Guerrero
Account Supervisor: Daniele Cicini


Script in English

MVO: What madness the Clio Cup last lap. One of the Clios got to the front...And the others stayed behind. And then a Clio turned over, the one with the cool stickers. Well, so the blue one accelerated but was not able to overturn the other one, because another Clio blocked it, and finally it won the Clio who ended first. Well, you had to be there, but it was really cool to see.

ANN: The Clio Cup is one of those things that miss the joke when explained. On December 8th and 9th, the Clio Cup reaches Jerez. Pick your free tickets in your dealership and get a special discount on your Renault Sport purchase.
Script in Orginal Language

MVO: Pues vaya locura en la última vuelta de la Clio Cup. Uno de los Clios se pone primero. Y los otros se quedaron más pa’ tras. Entonces un Clio volcó, pero este era uno que llevaba unas pegatinas guays.Bueno, total, que el azul apretó pero no pudo pasarlo porque un tercer Clio le cerró y acabó ganando el Clio que llegó primero.Bueno tú porque no estabas en contexto, pero allí moló mucho.

ANN: La Copa Clio es una de esas cosas que cuando las explicas, pierden la gracia. El 8 y 9 de diciembre, la Clio Cup llega a Jerez. Recoge tus entradas gratis en tu concesionario Renault y consigue con ellas un descuento especial en la compra de un Renault Sport.
Brief Explanation

Clio Cup is nearly 40 years old and nowadays only Clios compete. The creative concept is based on the idea that we already know the end of the story because all cars are Clio but, as the situations described on the commercials, the important point is the process, which we love.