Renault/dacia Logan: "BY NIGHT" Radio ad by Publicis Comunicacion Espana

Advertising Agency: PUBLICIS COMUNICACION ESPANA, SPAIN, Madrid
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazia
Scriptwriter: Esteban Minoyetti
Agency Producer: Laura Guerrero
Account Supervisor: Isabel Benavides


Script in English
FVO: Thanks for driving me home, you are really nice.

MVO: Shall I phone you tomorrow and do something together?

FVO: No, no, I will phone you if I can…

SFX: Closing door sound…

ANN: It drives your 'only friends' home, as any other car does, but for less than eight thousand euros. In addition, you pay nothing for the first five months.
The Dacia Logan range. Discover them at your Renault Dacia dealership.
Script in Orginal Language
FVO: Gracias por traerme, eres súper majo.

MVO: ¿Te llamo mañana y quedamos a comer o algo?

FVO: No, no, deja, ya te llamo yo si eso…

SFX: Sonido de puerta cerrándose…

ANN: Te lleva a dejar a tus ‘solo amigas’ en casa, como cualquier otro coche pero por menos de ocho mil euros. Y además, no pagues en cinco meses.
Gama Dacia Logan. Descúbrelo en tu concesión Renault Dacia.
Brief Explanation
The campaign 'Live the same experiences as in another car…', is composed of three executions: 'By Night', 'Clumsy' and 'Same Spots'. They reflect the model’s positioning with irony: another set of values. Because, at an attainable price, you can have a car like any other.