RENAULT/DACIA LOGAN: CLUMSY

	Download original version (size: 509.1 KB; duration: 00:14)
Released:	March 2007
Advertiser:	RENAULT
Brand name:	RENAULT/DACIA LOGAN
Agency:	PUBLICIS COMUNICACION ESPANA
Country:	Spain
Category:	Cars & automotive services
Tags:	Madrid

Credits:

Advertising Agency: PUBLICIS COMUNICACION ESPANA, SPAIN, Madrid
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazia
Scriptwriter: Esteban Minoyetti
Agency Producer: Laura Guerrero
Account Supervisor: Isabel Benavides


Script in English
FVO: Turn baby! Right! No, no, the other right!

ANN: You are confused with left and right as in any other car but for less than eight thousand euros. In addition, you pay nothing for the first five months.
The Dacia Logan range. Discover them at your Renault Dacia dealership.
Script in Orginal Language
FVO: ¡Gira, cariño! ¡a la derecha! No, no, ¡a la otra derecha!

ANN: Te lías con la izquierda y la derecha como en cualquier otro coche pero por menos de ocho mil euros. Y además, no pagues en cinco meses.
Gama Dacia Logan. Descúbrelo en tu concesión Renault Dacia.
Brief Explanation
The campaign 'Live the same experiences as in another car...', is composed of three executions: 'By Night', 'Clumsy' and 'Same Spots'. They reflect the model’s positioning with irony: another set of values. Because, at an attainable price, you can have a car like any other.