RENAULT/DACIA LOGAN: SAME SPOTS

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Released:	March 2007
Advertiser:	RENAULT
Brand name:	RENAULT/DACIA LOGAN
Agency:	PUBLICIS COMUNICACION ESPANA
Country:	Spain
Category:	Cars & automotive services
Tags:	Madrid

Credits:

Advertising Agency: PUBLICIS COMUNICACION ESPANA, SPAIN, Madrid
Executive Creative Director: Marcelo Vergara
Creative Director: Fabio Mazia
Scriptwriter: Esteban Minoyetti
Agency Producer: Laura Guerrero
Account Supervisor: Isabel Benavides


Script in English
MVO: (On car radio) Pyjamas, pyjamas, pyjamas, everybody wants to sleep with the lady. And in the Furniture Shop they want to buy all their beds.

SFX: Retuning the radio

ANN: You listen to the same bad radio spots as in any other car, but for less than eight thousand euros. You pay nothing for the first five months.
The Dacia Logan range. Discover them at your Renault Dacia dealership.
Script in Orginal Language
MVO: (On car radio) Pijamas, pijamas, pijamas, todos quieren dormir con la dama. Y en Comercial de los Muebles comprar todas sus camas.

SFX: Retuning the radio

ANN: Escuchas los mismos anuncios malos por la radio que en cualquier otro coche pero por menos de ocho mil euros. Y además, no pagues en cinco meses.
Gama Dacia Logan. Descúbrelo en tu concesión Renault Dacia.
Brief Explanation
The campaign 'Live the same experiences as in another car...', is composed of three executions: 'By Night', 'Clumsy' and 'Same Spots'. They reflect the model’s positioning with irony: another set of values. Because, at an attainable price, you can have a car like any other.