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| Released: | September 2007 |
| Advertiser: | MOLSON |
| Brand name: | RESPONSIBLE DRINKING MESSAGE |
| Agency: | ZIG |
| Country: | Canada |
| Category: |
Public health & safety |
| Tags: |
CANADA |
Advertising Agency: ZIG, CANADA, CANADA
Creative Director: Martin Beauvais
Scriptwriter: Michael Clowater
Director: Ted Rosnick
Script in English
SFX: Urinating, accompanied by humming and sighs
ANN: Here’s to taking a cab home tonight.
From Molson, celebrating responsible choices.