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Examples: McDonald's, RESTAURANT LATE OPENING, DDB PHILIPPINES, THE PHILIPPINES

Ads Archive / Radio

RESTAURANT LATE OPENING: WEREWOLF

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Download original version (size: 1.3 MB; duration: 01:08)
Released: September 2007
Advertiser: McDonald's McDonald's
Brand name: RESTAURANT LATE OPENING RESTAURANT LATE OPENING
Agency: DDB PHILIPPINES DDB PHILIPPINES
Country: THE PHILIPPINES THE PHILIPPINES
Category: Fast food outlets & restaurants Fast food outlets & restaurants

Credits:

Advertising Agency: DDB PHILIPPINES, THE PHILIPPINES
Executive Creative Director: Christina Gonzales
Scriptwriter: Christina Gonzales
Agency Producer: Irene Chingcuangco
Account Supervisor: Tey San Diego


Script in English

SFX: Music

ANN: It's a full moon...the Werewolf is on the prowl...

SFX: Werewolf howling

ANN: For a hot spot to hang out!

ANN: Ever since McDonald's opened 24 hours, Werewolf has become part of the gang, Boys on the Side...

Gang: (Singing) We're the Boys on the Side, that's ‘cos we like to hide
But now we act tough ‘cos now we have wolf!

ANN: You see, instead of tearing people to pieces, Werewolf just wants to tear apart a quarter pounder with cheese in his mouth! So the gang always makes sure he has his fill.

Gang: (Singing) Hey yo, wolf my man
Have you eaten all you can
Gobbled down the quarter pounder
Instead of my shoulder!

ANN: Even if he can't speak a word and does look like a beast, who cares! Since Werewolf joined them, the Boys on the Side, from the most pathetic gang became the toughest in town!

SFX: Growls
MVO: What you lookin' at?
SFX: Growls
MVO: What you lookin' at?

ANN: Thanks to McDonald's Werewolf finally knows what it's like to belong and his gang knows what it's like to be tough. And that has given both something new to howl about.
McDonald's Everyday Premium Burgers. 100% beef served with fries and a drink - now only P99.
Brief Explanation

No-one appreciates McDonald's staying open 24 hours more than the night creatures. There are two in particular whose night lives were changed forever because of this.