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Examples: BLVD, RESTAURANT & LOUNGE, Wax, Canada

Ads Archive / Radio

RESTAURANT & LOUNGE: MISSING LETTERS

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Released: January 2008
Advertiser: BLVD BLVD
Brand name: RESTAURANT & LOUNGE RESTAURANT & LOUNGE
Agency: Wax Wax
Country: Canada Canada
Category: Fast food outlets & restaurants Fast food outlets & restaurants
Tags: CANADA CANADA

Credits:

Advertising Agency: WAX, CANADA, CANADA
Creative Director: Joe Hospodarec
Scriptwriter: Sebastien Wilcox
Director: Michael Koren
Sound Engineer: Chris Hobbs


Script in English

ANN: At Boulevard, Calgary’s sexiest restaurant lounge, we’re promoting ourselves as BLVD.
Which begs the question, whatever happened to Boulevard's remaining letters - the O, the U, the E, the A and the R?
Well to answer that question, here's Emily.

FVO: Ohhh, you, eeeeeee, ah ah ah ah, rrrrrrrrrr.

ANN: Mystery solved!
For more on Boulevard, visit us on 4th Street at 18th Avenue South West.
Boulevard. Drinks. Lunch. Dinner. Drinks.
Brief Explanation

BLVD prides itself as being Calgary's sexiest restaurant/lounge. They make no bones about it. It's a place to go if you want to be seen. BLVD caters to Calgary's nouveau-riche - those with lots of money to spend. Looking sexy is a pre-requisite to getting through the front door.