ROAD SAFETY CAMPAIGN: DISCO

	Download original version (size: 1.5 MB; duration: 00:39) Download English version (size: 1.6 MB; duration: 00:41)
Released:	April 2008
Advertiser:	ISORADIO - RAI
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	COSMO ADV
Country:	Italy
Category:	Public health & safety
Tags:	Naples

Credits:

Advertising Agency: COSMO ADV, ITALY, Naples
Creative Director: Giovanni Pagano
Scriptwriter: Mauro Manieri
Agency Producer: Mario Di Meglio
Account Supervisor: Antonella Cioffi
Director: Raffaele Romano


Script in English
SFX: Techno music.

FVO: I'm Anna. We're heading for a discotheque with dancing! What are you talking about? We don't fool with that stuff. And he's the only one who drinks. I drive coming home. Unfortunately, tonight we'll still have a horrible accident. Because one of you won't act the way we do. And just think, today we found our dream home.

What would it cost you to have a limit?
And how much will it cost us if you don't have it?

SFX: Music

ANN: Don't quench your thirst for fun with alcohol and drugs. Give safety the right of way.
Campaign produced by Isoradio and the Suor Orsola Benincasa University in Naples.
Script in Orginal Language
SFX: Musica techno

FVO: Io sono Anna. Stiamo andando in una discoteca da sballo! Ma che avete capito? Noi quella robaccia non la prendiamo. E beve solo lui. Io guido al ritorno. Purtroppo, stasera avremo ugualmente un incidente terribile. Perché uno di voi non si comporterà come noi. E pensare che proprio oggi avevamo trovato la casa dei nostri sogni.

Cosa ti costerebbe avere un limite?
E quanto costerà a noi che tu non lo abbia?

SFX: Musica

ANN: La sete di divertimento non spegnerla con l’alcool e con le droghe. Dai la precedenza alla sicurezza.
Campagna a cura di Isoradio e dell’Università Suor Orsola Benincasa di Napoli.
Brief Explanation
This radio communication is one of four subjects in the road safety campaign entitled 'Give safety the right of way', created for the RAI Isoradio network. In it a girl recalls how she didn’t drink in the disco that night, so she could drive her friends home. But despite this she was shortly involved in a terrible accident, because another person wasn't as responsible as her.