ROAD SAFETY CAMPAIGN: LIFE BEFORE YOUR EARS

	Download original version (size: 1.2 MB; duration: 00:54)
Released:	January 2008
Advertiser:	TRYGG TRAFIKK (NORWEGIAN COUNCIL FOR ROAD SAFEY)
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	Verdens Sterkeste Mann
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: SMFB, NORWAY, Oslo
Scriptwriter: André Koot/ Hans Martin Rønneseth
Account Supervisor: Lasse Polmar


Script in English
SFX: Car door slams and car drives off. Mobile phone rings.
FVO1: Hi, Marte speaking?

SFX: Baby crying
MVO1: It's a girl!
MVO2: I baptise you Marte..
MVO1: Come, see, she walks!
MVO3: Calling class 1C, Marte...
MVO4: Great, Marte! Now, defence!
MVO5: Marte, uh, wanna be my girlfriend?
MVO1: ...welcome to the adult world.

SFX: Car horns sound

MVO6: Marte, welcome aboard, the job's yours.
MVO5: Marte, do you want to marry me?
SFX: Wedding march; sex; baby crying
MVO5: Yes, Marte, it's a boy!

SFX: Getting into the car, driving off and mobile phone ringing
FVO1: Hi, Marte speaking? Yeah, I'll be home in...
SFX: Car crash
FVO1: Yeah, I'll be home in...
SFX: Car crash

ANN: Using your mobile phone while driving might be the last thing you do.
The Norwegian Council for Road Safety.

Script in Orginal Language
SFX: En bildør bli lukket og kjører avgårde. Ringer en mobiltelefon.
FVO1: Hei, det er Marte?

SFX: Barnegråt
MVO1: Det ble ei jente!
MVO2: Jeg døper deg, Marte...
MVO1: Kom, se, hun går!
MVO3: Da roper jeg opp klasse 1C, Marte...
MVO4: Bra, Marte! Så jobber du hjemover!
MVO5: Marte, eh, jeg spør deg?
MVO1: Ja, velkommen i de voksnes rekker.

SFX: Russefeiring

MVO6: Marte, velkommen ombord. Jobben er din.
MVO5: Marte, vil du gifte deg med meg?
SFX: Wedding march; sex; barnegråt
MVO5: Yes, Marte, det ble en gutt!

SFX: En bildør bli lukket og kjører avgårde. Ringer en mobiltelefon.
FVO: Hei, det er Marte? Ja, jeg er hjemme om...
SFX: Krasj
FVO: Ja, jeg er hjemme om...
SFX: Krasj

ANN: Snakker du i mobilen mens du kjører kan det fort bli din siste samtale.
Trygg Trafikk.

Brief Explanation
Life passing before somebody's eyes is something we've all seen on film, and some of us may even have experienced it ourselves. This ad, however, brings the phenomena to radio, and sound only. We share the experience with a woman about to die in a car crash.

Note: car horns sounding is the typical sound of the celebration of college graduation in Norway.

Trygg Trafikk is the name of the Norwegian Council for Road Safety.