ROAD SAFETY CAMPAIGN: PEDESTRIANS

	Download original version (size: 1.3 MB; duration: 00:33) Download English version (size: 1.4 MB; duration: 00:35)
Released:	April 2008
Advertiser:	ISORADIO - RAI
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	COSMO ADV
Country:	Italy
Category:	Public health & safety
Tags:	Naples

Credits:

Advertising Agency: COSMO ADV, ITALY, Naples
Creative Director: Giovanni Pagano
Scriptwriter: Mauro Manieri
Agency Producer: Mario Di Meglio
Account Supervisor: Antonella Cioffi
Director: Raffaele Romano


Script in English
FVO: Hi. I'm Luisa and I'm going to school. Today, as I cross the street at the crosswalk, one of you will hit me. And suddenly it will be all over: my friends, the parties, the clothes, the kisses I haven't given yet.

What will it cost you to go a little slower?
And what will it cost me if you don't?

SFX: Music

ANN: The life of pedestrians, cyclists and motorcyclists is in your hands holding the steering wheel. Give safety the right of way.
Campaign produced by Isoradio and the Suor Orsola Benincasa University of Naples.
Script in Orginal Language
FVO: Ciao. Io mi chiamo Luisa e sto andando a scuola. Oggi mentre attraverserò sulle strisce, uno di voi mi investirà. E di colpo sarà tutto finito: le amiche, le feste, i vestiti, i baci che ancora non ho dato.

Cosa ti costerebbe andare un po’ più piano?
E quanto costerà a me che tu non lo faccia?

SFX: Musica

ANN: La vita di pedoni, ciclisti e motociclisti è nelle tue mani che stringono il volante. Dai la precedenza alla sicurezza.
Campagna a cura di Isoradio e dell’Università Suor Orsola Benincasa di Napoli.
Brief Explanation
This radio communication is one of four subjects in the road safety campaign entitled give safety the right of way, created for the RAI Isoradio network. In it a girl recalls how she would be shortly hit, on the zebra crossing, by one of the many without limitations who put the lives of weak users on the streets in danger on a daily basis.