ROAD SAFETY CAMPAIGN: RINGTONE

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Released:	August 2007
Advertiser:	TRYGG TRAFIKK (NORWEGIAN COUNCIL FOR ROAD SAFETY)
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	SMFB
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: SMFB, NORWAY, Oslo
Scriptwriter: Hans Magne Ekre/Alexander Gjersøe/ André Koot/Hans Martin Rønneseth
Account Supervisor: Lasse Polmar


Script in English
SFX: Car accelerating; mobile phone ringing.

MVO1: Peter speaking.

SFX: Car crash.

ANN: Using your mobile phone while driving might be the last thing you do.
The Norwegian Council for Road Safety.

Script in Orginal Language
SFX: Vi er inne i en bil som kjører; mobiltelefon ringe.

MVO: Hei, det er Petter?

SFX: Krasj.

ANN: Snakker du i mobilen mens du kjører, kan det fort bli din siste samtale.
Trygg Trafikk.


Brief Explanation
Ringtones resembling cars and traffic have been all over the place in Norway lately. We've used that to prove a point about using your mobile while driving.

Trygg Trafikk is the name of the Norwegian Council for Road Safety.