ROAD SAFETY CAMPAIGN: SPEED

	Download original version (size: 1.5 MB; duration: 00:38) Download English version (size: 1.7 MB; duration: 00:43)
Released:	April 2008
Advertiser:	ISORADIO - RAI
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	COSMO ADV
Country:	Italy
Category:	Public health & safety
Tags:	Naples

Credits:

Advertising Agency: COSMO ADV, ITALY, Naples
Creative Director: Giovanni Pagano
Scriptwriter: Mauro Manieri
Agency Producer: Mario Di Meglio
Account Supervisor: Antonella Cioffi
Director: Raffaele Romano


Script in English
MVO: Johnny and I have been close friends since elementary school. He's always been the best. He got his college degree early, and he made his career early. He likes doing everything fast. Even on this highway. And so our friendship will end. Not because of an argument, but because of the accident we'll have in a half hour.
What will it cost him to stick to the speed limits?
What a friend!

SFX: Music

ANN: You have only one friend on the road: that’s caution. When the speed limits are respected, the mortality rate falls 50%. Give safety the right of way.
Campaign produced by Isoradio and the Suor Orsola Benincasa University of Naples.
Script in Orginal Language
MVO: Io e Gianni siamo amici per la pelle dalla prima elementare. Lui è sempre stato il migliore. Si è laureato in fretta. Ha fatto carriera in fretta. Gli piace fare tutto di corsa. Anche quest’autostrada. E così la nostra amicizia finirà. Non per un litigio, ma per l’incidente che avremo fra mezz’ora.
Cosa gli sarebbe costato rispettare i limiti di velocità?
Bell’amico!

SFX: Musica

ANN: Hai un solo vero amico sulla strada: la prudenza. Dove i limiti sono rispettati, la mortalità crolla del 50%. Dai la precedenza alla sicurezza.
Campagna a cura di Isoradio e dell’Università Suor Orsola Benincasa di Napoli.
Brief Explanation
This radio communication is one of four subjects in the road safety campaign entitled Give safety the right of way, created for the RAI Isoradio network. In it a man recalls his friend who is travelling by car with him, of how he was always the best, how he always did everything in a hurry. How he is rushing along the motorway. And so the friendship would shortly come to an end, not because of a fight, but due to a road accident.