ROAD SAFETY CAMPAIGN: TRAFFIC

	Download original version (size: 1.5 MB; duration: 00:38) Download English version (size: 1.5 MB; duration: 00:39)
Released:	April 2008
Advertiser:	ISORADIO - RAI
Brand name:	ROAD SAFETY CAMPAIGN
Agency:	COSMO ADV
Country:	Italy
Category:	Public health & safety
Tags:	Naples

Credits:

Advertising Agency: COSMO ADV, ITALY, Naples
Creative Director: Giovanni Pagano
Scriptwriter: Mauro Manieri
Agency Producer: Mario Di Meglio
Account Supervisor: Antonella Cioffi
Director: Raffaele Romano


Script in English
FVO: Daddy drives this way every day to take me to school. Every day the same traffic. And the same boredom. Daddy says that he can do with his eyes closed. Unfortunately, in a few seconds a distracted man's car will make him change his mind. But it'll be too late.

Why do grown ups drive like kids?
And now how am I going to grow up all by myself?

SFX: Music

ANN: The road always holds surprises: a large number of accidents occur on daily routes. Give safety the right of way.
Campaign produced by Isoradio and Suor Orsola Benincasa University in Naples.
Script in Orginal Language
FVO: Papà fa questa strada tutti i giorni per portarmi a scuola. Ogni giorno lo stesso traffico. E la stessa noia. Papà dice che potrebbe farla ad occhi chiusi. Purtroppo, tra poco un’altra auto di un signore distratto gli farà cambiare idea. Ma sarà troppo tardi.

Perché i grandi guidano come dei bambini?
E adesso io come diventerò grande da sola?

SFX: Musica

ANN: La strada riserva sempre sorprese: un gran numero di incidenti avviene proprio sui percorsi quotidiani. Dai la precedenza alla sicurezza.
Campagna a cura di Isoradio e dell’Università Suor Orsola Benincasa di Napoli.
Brief Explanation
This radio communication is one of four subjects in the road safety campaign entitled Give safety the right of way, created for the RAI Isoradio network. In it a girl recalls how her father shortly meets his death in a road accident, during an everyday route, because another person wasn't paying attention, which is indispensable even in city traffic, and which statistics say is where the most accidents occur.