ROAD SAFETY: LEOPOLDO LUGONES

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Released:	August 2005
Advertiser:	CONTINENTAL RADIO
Brand name:	ROAD SAFETY
Agency:	FISCHER AMERICA ARGENTINA
Country:	Argentina
Category:	Public health & safety
Tags:	Buenos Aires

Credits:

Advertising Agency: FISCHER AMERICA ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Fernando Fernández
Scriptwriter: Pedro Andragnes
Agency Producer: Marina Nobile
Account Supervisor: César Padilla/Laura Weil


Script in English
SFX: Traffic noises

VO: Leopoldo Lugones, may he rest in peace. He was born June 13, 1874, in Córdoba. A
dashing bespectacled lad, postal worker, director of the National Council of Education, an
anarchist set against the social and political establishment of his day, defender of the
intellectual aristocracy of art, a supporter of the candidacy of Quintana, writer, painter, preacher, ideologist, poet, ornithologist, controversial forerunner, he sang in praise of science and egalitarianism. He died on February 18th, 1938, in Tigre.

SFX: Screeching brakes

VO: Do you think he can rest in peace …like this? Respect your life, respect his rest. This is a message from Radio Continental.


Script in Orginal Language
SFX: Traffic noise

VO: Lugones, Leopoldo, que en paz descanse. Nace el 13 de Junio de 1874, en Córdoba.
Bizarro muchachon de anteojos, empelado de correos, inspector de enseñanza media, integra el grupo de asaltos rebeldes contra el orden social y político, proclamador de la aristocracia intelectual del arte y de la lucha por la idea, apoya la candidatura de Quintana, escritor, pintor, predicador, ideólogo, poeta, ornitólogo, polemista y tremendo precursor, canta a la ciencia y a la igualdad. Muere del 18 de Febrero de 1938 en el Tigre.

SFX: Screeching brakes


VO: A vos te parece que así puede descansar en paz? Respetá tu vida, respetá su descanso. Es un mensaje de Radio Continental


Brief Explanation
Avenue Leopoldo Lugones, named after a highly respected former president and an exceptional
social reformer, carries very heavy traffic, and is the recurring scene of most accidents.