ROAD SAFETY MESSAGE: ARE WE THERE YET?

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Released:	December 2004
Advertiser:	ENVIRONMENT WAIKATO
Brand name:	ROAD SAFETY MESSAGE
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public health & safety
Tags:	Auckland

Credits:

Advertising Agency: COLENSO BBDO, NEW ZEALAND, Auckland
Creative Director: Rich Maddocks
Scriptwriter: Natalie Knight/Rebecca Carrasco
Agency Producer: Nigel Sutton
Account Supervisor: Barnaby Bates
Advertiser's Supervisor: Rob Coulter/Paige Launder
Sound Engineer: Mark Webster


Script in English
This commercial sounds like the end of a typical family road-trip, driving to their holiday house. It sounds like it’s a real conversation recorded in a vehicle.


SFX: Car driving (throughout).
We hear a young boy ask, in a tired whiney way, as they do.
BOY: Are we there yet?
MAN: No son.
BOY: Are we there yet?
MAN: No not yet…
BOY: (The boy starts to become more annoying.) Are we there yet?
MAN: Not far now.
BOY: Can’t you drive any faster? (The boy starts to sob.) It really hurts.
MAN: Hold on son.
SFX: Ambulance siren switches on and the ambulance accelerates
VO: Hospitals shouldn’t be a holiday destination.
Please drive carefully.