ROAD SAFETY MESSAGE: DEPARTMENT OF ROADS

	Download original version (size: 1.1 MB; duration: 00:30)
Released:	March 2004
Advertiser:	ENVIRONMENT WAIKATO
Brand name:	ROAD SAFETY MESSAGE
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public health & safety
Tags:	Auckland

Credits:

Advertising Agency: COLENSO BBDO, NEW ZEALAND, Auckland
Creative Director: Toby Talbot/Rich Maddocks
Scriptwriter: Rebecca Carrasco
Agency Producer: Richard Mayo-Smith
Account Supervisor: Barnaby Bates
Advertiser's Supervisor: Robert Coulter/Paige Launder
Sound Engineer: Bruce Langley


Script in English
MVO: (Serious. Sounds like a weather reporter.) This is a message from The Department of Roads. We’d suggest the following as the best remaining places for fatal car accidents. If you have a young family, consider Pirongia. There’s ample room for new white crosses – and a nearby picnic area – so your partner and kids will be sure to visit. Or for a view, try the stretch of unoccupied road in Karapiro, near the lake. And to those leaving behind young lovers, we’d recommend Cambridge. One of the last romantic locations for roadside memorials. Thank you.

MVO: If you’re going to speed, you might as well plan ahead.