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| Released: | March 2004 |
| Advertiser: | ENVIRONMENT WAIKATO |
| Brand name: | ROAD SAFETY MESSAGE |
| Agency: | COLENSO BBDO |
| Country: | New Zealand |
| Category: |
Public health & safety |
| Tags: |
Auckland |
Advertising Agency: COLENSO BBDO, NEW ZEALAND, Auckland
Creative Director: Toby Talbot/Rich Maddocks
Scriptwriter: Rebecca Carrasco
Agency Producer: Richard Mayo-Smith
Account Supervisor: Barnaby Bates
Advertiser's Supervisor: Robert Coulter/Paige Launder
Sound Engineer: Bruce Langley
Script in English
FVO: (Very cheery.) Hi this is Daphne from Fresh Flowers. With the largest selection of fresh flowers and delivery within three hours, you’re better off dying near one of our stores. We have white or coloured arrangements – perfect for any memorial – and because we wrap our flowers in biodegradable material, your family and friends can leave them on the roadside, without worrying about the environment. So if you’re going to die driving, do it near us. We have a shop in Mercer near the bridge, and another conveniently located by the blind spot on Victoria Street. See you soon!
MVO: If you’re going overtake around corners, you might as well plan ahead.