ROAD SAFETY MESSAGE: GEORGE

	Download original version (size: 1.8 MB; duration: 00:58)
Released:	February 2008
Advertiser:	TRANSPORT ACCIDENT COMMISSION
Brand name:	ROAD SAFETY MESSAGE
Agency:	GREY
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Melbourne

Credits:

Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Brendon Guthrie/Tim Holmes
Agency Producer: Sandi Gracin
Account Supervisor: Louise McFarland
Advertiser's Supervisor: John Thompson
Director: Phil Webster


Script in English
MVO: My name’s George Greaves, and in 1995 at the age of 28 while I was working overseas, I received a phone call to tell me that my only brother Craig at the age of 24 had been killed in a car accident. And from that day forward my life has never been the same.

But I just think don’t people understand what the results of speeding, what they are - they’re death, it’s - dead, no coming back. It’s not a computer game, there’s no coming back from it. You can’t say well I’ll start again from the start. It doesn’t happen. It’s the end, and, and it’s the end for a long time.

So when you’re speeding think about the people that it affects. I don’t want people to go through what I go through. The pain, the heartache, the misery that I feel everyday of my life.
Brief Explanation
This radio campaign gave those who’ve had a loved one killed by a speeding driver the chance to express their anger, grief and loss in their own words, and in so doing, deliver a powerful and brutally honest road safety message.