ROAD SAFETY MESSAGE: MARTIN

	Download original version (size: 1.8 MB; duration: 01:00)
Released:	February 2008
Advertiser:	TRANSPORT ACCIDENT COMMISSION
Brand name:	ROAD SAFETY MESSAGE
Agency:	GREY
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Melbourne

Credits:

Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Brendon Guthrie/Tim Holmes
Agency Producer: Sandi Gracin
Account Supervisor: Louise McFarland
Advertiser's Supervisor: John Thompson
Director: Phil Webster


Script in English
MVO: My name is Martin Wrangle and my 19 year old son, Trevor Wrangle was killed in a single vehicle accident. Speed was definitely a factor.

Trevor drove past the street, missed a right hand sweeping bend and took a tree out, and that was the last time he breathed on this earth.

I was just starting to realise how good his expertise was in landscaping and he’d say 'No Dad, don’t do it that way, this is the way you do it'. And it was nice to have your son correcting you saying 'No Dad, you got to keep up with it now mate, come on'.

But there was a moment there I was thinking maybe there’s a chance that it’s not him. I was just clinging on to the last hope. And then that afternoon off to South Melbourne to identify...and it’s not a pretty occasion, and a pretty thing to do. They don’t clean them up, it’s not a fashion parade I can assure you.

Death in cars is a dirty, messy, bloody, gory business.
Brief Explanation
This radio campaign gave those who’ve had a loved one killed by a speeding driver the chance to express their anger, grief and loss in their own words, and in so doing, deliver a powerful and brutally honest road safety message.