ROAD SAFETY MESSAGE: RALLY

	Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 1.3 MB; duration: 00:35)
Released:	April 2008
Advertiser:	SAMSUNG PORTUGAL
Brand name:	ROAD SAFETY MESSAGE
Agency:	LEO BURNETT LISBOA
Country:	Portugal
Category:	Public health & safety

Credits:

Advertising Agency: LEO BURNETT LISBOA, PORTUGAL, Lisbon
Executive Creative Director: Chacho Puebla/ Joao Roque
Creative Director: Chacho Puebla/ Joao Roque
Scriptwriter: Erick Rosa/ Andre Pexioto


Script in English
SFX: Rally car engine, turns and braking

MVO1: Hard left. Long turn. Easy right.

SFX: Cell phone ringing

MVO2: Wait up, got a phone call here, man.

MVO1: What? But we are driving men...

SFX: Phone being answered

MVO1: Hello! Yoooooo! How are you doing? No, no I can talk...Let me grab a pen and a piece of paper...

SFX: Tyres screeching and braking followed by a crash

ANN: If professional drivers don't do it, why would you? A message from Samsung mobile with Bluetooth technology.
If you must talk and drive, you should never take your hands off the wheel.
Script in Orginal Language
SFX: Motor do carro de rally, as curvas e as travagens

MVO1: Direita. Direita apertada. Esquerda. Esquerda apertada. Fácil à direita.

SFX: Som de um telemóvel a tocar

MVO2: Espera aí, espera aí. Tenho aqui uma chamada.

MVO1: O quê? Então mas...

SFX: Som da tecla que atende a chamada

MVO1: Tou?! Olaaaaa! Tudo bem? Não, não...posso falar posso! Espera deixa-me apanhar uma caneta e um papel...

SFX: Pneus a chiar e a travar seguido de um aparatoso acidente

ANN: Se os profissionais não o fazem, porque é que você há-de fazer? Uma mensagem da Samsung. Com tecnologia Bluetooth.
Pense antes de conduzir e falar ao telemóvel.
Brief Explanation
How do we reach our target audience at the very moment they are eager to drive and use their cell phones? The radio is the perfect fit. It targets drivers during rush hour with a strong message: if professional drivers don't do it, why would you?
This insight allows us to touch on this subject in a very unexpected way. By bringing consumers into a professional driver's universe, we let them understand the dangers of talking and driving from the perspective of those who are known to be the best behind the wheel.