Advertising Agency: 180 GRADOS, CHILE, Santiago
Executive Creative Director: Eduardo Novion
Creative Director: Gonzalo León
Scriptwriter: Ursula Izquierdo/Gonzalo Leon
Agency Producer: Francisco Rojas
Account Supervisor: Lyonel Sinclair
Advertiser's Supervisor: José Miguel Pakciarz
Script in English
ANN: In order to bring you the authentic Caribbean Rum at a low price, we have saved in advertising costs using an audio clip from an old Western movie.
MVO1: I told you to get out of town, stranger. This is the last...
MVO2: Ron Castillo!
MVO1: ...that I am giving you. In this town there is not enough
MVO2: Ron Castillo!
MVO1: …for the two of us, varmint
ANN: Ron Castillo. Authentic Caribbean Rum at the lowest price.
Consume with moderation, it's your responsibility.
Script in Orginal Language
ANN: Para traer el auténtico ron caribeño a un precio más bajo, ahorramos en publicidad utilizando el audio de una vieja película de vaqueros.
MVO1: Te dije que te largaras de aquí forastero. Es el último…
MVO2: Ron Castillo!
MVO1: ...que te doy. En este pueblo no hay suficiente...
MVO2: Ron Castillo!
MVO1: ...para los dos, maldita sanguijuela!
ANN: Ron Castillo. Auténtico ron caribeño a un precio más bajo.
Consume con moderación, es tu responsabilidad.
The Radio ad titled COWBOY (Bacardi Chile) was done by 180 Grados advertising agency for product: Ron Castillo Rum (brand: Bacardi) in Chile. It was released in the Nov 2007.