RUNNING GEAR: TAKE NOTICE

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Released:	February 2007
Advertiser:	NIKE RETAIL BRAND MARKETING
Brand name:	RUNNING GEAR
Agency:	COLE & WEBER UNITED
Country:	USA
Category:	Clothing, Footwear, Accessories
Tags:	Seattle

Credits:

Advertising Agency: COLE & WEBER UNITED, USA, Seattle
Executive Creative Director: Todd Grant
Scriptwriter: Mike Tuton
Agency Producer: Chris Allen
Account Supervisor: Rob Leslie
Advertiser's Supervisor: Shannon Caponetto
Sound Engineer: Steve Heinke


Script in English
SFX:FOOTFALLS OF FEET ON CONCRETE. AMBIENT STREET NOISE:CARS, PEOPLE,
BIRDS.

FVO1:Here’s a few things ...

MVO1: my run taught me this week...

FVO1: a concrete sidewalk is no match for a tree root and a few years...

FVO2: Some cats think they’re dogs-

SFX:(cat meow)

FVO2:and won’t be convinced otherwise...

MVO1: One bumper sticker says way more than seventy.

FVO1:Some people put a lot of work into their mailbox...

FVO2:And running through intersections is sketchy.

MVO1:Stop signs ... whoa ... are really just yield signs.

FVO1:And yield signs confuse people into stopping.

MVO1:People still wave...

FVO2:Some neighbours communicate by not mowing their lawn.

FVO1:And a garden can tell you how long someone spends at the office...

MVO1:Or, if they’re selling.

FVO1:You may not see it, but runners almost always acknowledge each other...

SFX:(another runner’s footfalls)

FVO1:Cute.

MVO1:Bridges freeze way before everything else.

FVO2:Nothing motivates me like passing a cemetery.

FVO1:There’s a lot a run can teach you ...

MVO1: when your feet are happy.

FVO2:Nike Running ... Take notice.