Russian Bear Vodka: GAME SHOW

	Download original version (size: 1.0 MB; duration: 00:50)
Released:	June 2007
Advertiser:	EDWARD SNELL
Brand name:	Russian Bear Vodka
Agency:	LOWE BULL
Country:	South Africa
Category:	Alcoholic drinks
Tags:	Cape Town

Credits:

Advertising Agency: LOWE BULL, SOUTH AFRICA, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Scriptwriter: Simon Lotze
Agency Producer: Adiela Emeran-Haron
Account Supervisor: Timea Kulcsar
Sound Engineer: Tully McCully


Script in English
SFX: Gameshow music and audience sounds

MVO1: So, Vasily time has come for your decision. Will you take what is behind Door Number 1, Door Number 2 or Door Number 3?

MVO2: I take Door Number 2, Boris.

MVO1: Door Number 2 is broken. We apologise.

MVO2: Then I take Door Number 3, Boris.

MVO1: I'm afraid extravagant capitalist prize has been confiscated by KGB.

MVO2: Door Number 1?

MVO1: Door Number 1!
Booby prize! You win re-education trip to Novosibirsk and three ration cards! Congratulations!

SFX: Clapping.

SFX: Balalaika music

ANN1: This is why Russia has vodka. Triple-distilled Russian Bear Vodka. The fun side of Russia.

ANN2: Not for sale to persons under 18. Please enjoy responsibly.

Brief Explanation
The objective was to bring the brand positioning of ‘The Fun Side of Russia’ to life on radio.
The solution was a series of radio ads using humour to show why Russia has Vodka.