Russian Bear Vodka: INFLATION

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Released:	June 2007
Advertiser:	EDWARD SNELL
Brand name:	Russian Bear Vodka
Agency:	LOWE BULL
Country:	South Africa
Category:	Alcoholic drinks
Tags:	Cape Town

Credits:

Advertising Agency: LOWE BULL, SOUTH AFRICA, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Scriptwriter: Simon Lotze
Agency Producer: Adiela Emeran-Haron
Account Supervisor: Timea Kulcsar
Sound Engineer: Tully McCully


Script in English
MVO1: One loaf of bread please.

SFX: Till being opened

MVO2: That will be ten roubles, comrade.

SFX: Change on counter

MVO2: Is not enough.

MVO1: Not enough? This is ten roubles!

MVO2: Loaf of bread costs fifteen roubles, comrade.

MVO1: But you just tell me it costs ten roubles!

MVO2: Inflation, comrade. What can we do? Now, do you have twenty roubles or must I get manager?

SFX: Balalaika music

ANN1: This is why Russia has vodka. Triple-distilled Russian Bear Vodka. The fun side of Russia.

ANN2: Not for sale to persons under 18. Please enjoy responsibly.

Brief Explanation
The objective was to bring the brand positioning of ‘The Fun Side of Russia’ to life on radio.
The solution was a series of radio ads using humour to show why Russia has vodka.